The technological landscape has never been so fast-paced. In 2024, we saw technological trends that once seemed like futuristic promises come to fruition, transforming the way we live and do business. Some things have become so integral to our daily lives that it doesn’t even seem like they were created in 2024!!
In this article, we seek to outline a general and summarized overview for companies that seek to keep up with, but mainly not to “eat the dust” of, innovation. We will revisit the trends that shone in 2024, with concrete examples, and then delve into the predictions for 2025, adding our analytical touch.
2024: the reality that surpassed science fiction
1. The Explosion of Generative AI : By 2024, generative AI is no longer a lab concept; it’s redefining industries. We’ve seen OpenAI launch ChatGPT 4 , capable of creating even more complex and interactive content, and tools like Midjourney and DALL-E 3 democratize digital art creation. Companies like Adobe have integrated generative AI into their software, enabling designers and creatives to work with unprecedented speed and precision.
Real Impact: A notable example was the use of generative AI to create personalized marketing campaigns, increasing engagement rates by up to 30% for some brands.
2. Cybersecurity on High Alert : The rise in cyberattacks has brought cybersecurity into the spotlight. Zero Trust architecture has been adopted on a large scale, with Okta and Cloudflare leading the way in offering authentication and data protection solutions. Fortinet and Palo Alto Networks have seen a significant increase in demand for their firewalls and cloud security solutions as businesses look to protect their digital assets.
Real Impact: Companies that have implemented Zero Trust strategies have reported up to a 50% reduction in security incidents, protecting sensitive data and brand reputation.
3. Multicloud: The Cloud Without Borders: The multicloud strategy took hold in 2024, with companies such as VMware and HPE promoting solutions that facilitate the management of infrastructures across multiple platforms. AWS , Azure and Google Cloud continued to expand their services, allowing companies to choose the best solution for each need, avoiding dependence on a single provider.
Real Impact: Companies that have adopted multicloud approaches have been able to optimize costs and increase the resilience of their systems, with gains in performance and flexibility.
Trends for 2025: go2win’s vision
As we mentioned at the beginning, technology has been evolving rapidly and in all directions. In this article, we do not intend to end the discussion of what will be “drilled” in the machines of CIOs and CTOs or what will be buzzing in board discussions . We want to bring you some of the things that we are keeping an eye on at go2Win and that may be on the agenda of our friends!
So for 2025, we go beyond what the reports say, adding our vision and technology expertise.
1. Explainable AI – Trust in Artificial Intelligence : Without a doubt. It is not enough for AI to be intelligent, it needs to be transparent. By 2025, we will see an incessant search for explainable AI (XAI), with tools that justify algorithmic decisions. Companies like IBM and Google are investing in technologies that make AI decision-making processes clearer and more understandable.
Tap go2Win : We believe XAI will be crucial to the adoption of AI in highly regulated industries like healthcare and finance by building trust and avoiding bias.
2. Expanded Realities at Work: Meta , with its advances in the Metaverse , has shown the potential of AR/VR. By 2025, these technologies will no longer be a curiosity and will become essential tools in the corporate environment. Immersive training, virtual meetings and product design will be transformed.
Tap go2Win : Companies that adopt AR/VR early will have competitive advantages, with more engaged employees and more efficient processes.
3. The Power of Connection: 5G and IoT: With the advancement of 5G, the Internet of Things is no longer a distant promise; it is transforming cities and industries. Qualcomm and Ericsson are leading the way in infrastructure development, while companies like Siemens and Schneider Electric are integrating IoT into their solutions.
Tap go2Win : We see great potential in IoT to optimize operations, increase efficiency and improve customer experience.
4. Sustainability – Technology at the Service of the Planet: Companies cannot ignore the climate emergency. Sustainable technology is no longer an option, but a necessity. We will see investments in renewable energy, green computing and the circular economy. Google has been a leader in its efforts to build carbon-neutral data centers, and companies like Tesla are redefining electric mobility.
Tap go2Win: We believe that technology will be the key to a more sustainable future, and companies that lead this transformation will gain an advantage.
5. Edge Computing – Real-Time Data at Your Fingertips : The need for real-time data processing will drive the adoption of edge computing. Intel and AMD are working on more efficient processors, while companies like Dell and Cisco are developing edge infrastructures.
Tap go2Win: Edge computing will enable faster and more efficient decision-making, essential in areas such as manufacturing, logistics and healthcare.
6. Digital Experience Platforms – Putting the Customer at the Center: Businesses will need to deliver personalized and integrated experiences, with digital experience platforms (DXPs) becoming indispensable. Salesforce and Adobe are leading this trend, offering solutions that unify customer journeys.
Tap go2Win: Personalizing the customer experience will continue to be key to retaining and attracting new customers in an increasingly competitive market.
Other crucial technology trends in 2025
- Digital Twins : The use of digital twins will be expanded to optimize processes and simulate operations.
- Blockchain : Blockchain technology will find new applications in areas such as digital identity and supply chain management.
- Low-Code/No-Code : Software development will be democratized, allowing more people to create technology solutions.
- Data Privacy : With stricter regulations, data protection will be a priority.
Conclusion
Innovation is relentless. It creates new leaders and destroys old ones. For 2025, go2win invites you to keep an eye on these trends. Believe in them. Disbelieve them too. The trends we have selected, we believe, have a high potential to not be mere predictions. Be ready to adapt, innovate and thrive in a world increasingly driven by technology. And, of course, understand that some of these points may fall by the wayside next week and give way to another with a greater impact on the production chain, agility and user experience.
go2win is here to help your company navigate these changes intelligently and achieve its goals. Let’s build the future together! Intelligence Wins.